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This blog is in regards to the 5 advertising images above. I chose them all at random in order to challenge myself.
The first image reflects strong gender stereotyping. The advertisement is mainly pink, considered a very feminine color, and the subjects of the imagery are both women. This advertisement being for a maid service, suggests strongly that only women would make great maids. This suggests that women play the role of cleaning.
In turn, this could also be stereotyping against men, communicating that they would not be fit for cleaning your home, that only a woman could get the job done.
The second image does not reflect gender stereotyping, rather it shows men and women as equally interested in sports. This advertisement is meant to appeal to both men and women customers who enjoy riding a bike.
This looks like it is meant to target people who are more serious about fitness and sports. The neutral color palette suggest that the advertiser has no interest in targeting one gender more than another.
The third advertisement suggest strong gender and age stereotyping. It is meant to appeal to women who may not understand computer issues very well and that a younger man can help to diagnose and fix the issues that a helpless, older woman cannot.
At the same time, this advertisement can promote a stereotype against men who happen to understand how to repair computer issues. This advertisement calls their employees, geeks. In the past, geek was a derogatory term. Nowadays, it is not so much derogatory but still has a small amount of negative connotation in the subconscious of some receivers.
The fourth advertisement strongly suggests gender stereotype. The man and his daughter are on the left side of the image. The color is filtered to be darker, their faces are unhappy, and the father is looking like the “loser” in this scene.
The mother and her son are on the right side of the image. The coloring is filtered to be brighter and warmer, suggesting that mom is better than dad. Mom and the child on the right are happy and have beaming smiles.
The fourth advertisement does not seem to reflect much gender stereotype if you look at the main focus. The man and the woman’s body language suggest that they are together and both are equally as happy because they have a freshly painted house.
If you see the background, though, a man is painting the house. There is nobody helping him, least of all a woman. This could have been a lot less stereotyped if a man and woman were helping each other paint the house.
My Experiences 